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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Non igitur de improbo, sed de callido improbo quaerimus, qualis Q. Quis est tam dissimile homini. Quid ergo attinet dicere: Nihil haberem, quod reprehenderem, si finitas cupiditates haberent? Immo istud quidem, inquam, quo loco quidque, nisi iniquum postulo, arbitratu meo. Duo Reges: constructio interrete. Id est enim, de quo quaerimus. Cur haec eadem Democritus? Indicant pueri, in quibus ut in speculis natura cernitur.

Idem iste, inquam, de voluptate quid sentit? Maximas vero virtutes iacere omnis necesse est voluptate dominante. Propter nos enim illam, non propter eam nosmet ipsos diligimus. Cum autem venissemus in Academiae non sine causa nobilitata spatia, solitudo erat ea, quam volueramus. Quis enim potest ea, quae probabilia videantur ei, non probare?

Itaque eos id agere, ut a se dolores, morbos, debilitates repellant. Erat enim Polemonis.

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Tu autem, si tibi illa probabantur, cur non propriis verbis ea tenebas? Quid est igitur, inquit, quod requiras? Aliter homines, aliter philosophos loqui putas oportere? Virtutibus igitur rectissime mihi videris et ad consuetudinem nostrae orationis vitia posuisse contraria. Duo Reges: constructio interrete. Tubulo putas dicere?

Sed residamus, inquit, si placet. Sed residamus, inquit, si placet. Hoc est non dividere, sed frangere. At hoc in eo M. Quid enim mihi potest esse optatius quam cum Catone, omnium virtutum auctore, de virtutibus disputare? Apparet statim, quae sint officia, quae actiones. Non igitur de improbo, sed de callido improbo quaerimus, qualis Q. Tuo vero id quidem, inquam, arbitratu. Sed haec ab Antiocho, familiari nostro, dicuntur multo melius et fortius, quam a Stasea dicebantur. Si quicquam extra virtutem habeatur in bonis. Qui est in parvis malis. Quo invento omnis ab eo quasi capite de summo bono et malo disputatio ducitur.

Haec bene dicuntur, nec ego repugno, sed inter sese ipsa pugnant. An vero displicuit ea, quae tributa est animi virtutibus tanta praestantia? Sed venio ad inconstantiae crimen, ne saepius dicas me aberrare; Primum Theophrasti, Strato, physicum se voluit; Sin kakan malitiam dixisses, ad aliud nos unum certum vitium consuetudo Latina traduceret. Quod vestri quidem vel optime disputant, nihil opus esse eum, qui philosophus futurus sit, scire litteras.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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