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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Profectus in exilium Tubulus statim nec respondere ausus; Certe non potest. Sed audiamus ipsum: Compensabatur, inquit, tamen cum his omnibus animi laetitia, quam capiebam memoria rationum inventorumque nostrorum. Quam ob rem tandem, inquit, non satisfacit? Morbo gravissimo affectus, exul, orbus, egens, torqueatur eculeo: quem hunc appellas, Zeno?

Itaque si aut requietem natura non quaereret aut eam posset alia quadam ratione consequi. Cur, nisi quod turpis oratio est? Vidit Homerus probari fabulam non posse, si cantiunculis tantus irretitus vir teneretur; Ut placet, inquit, etsi enim illud erat aptius, aequum cuique concedere. Non igitur bene. Quid loquor de nobis, qui ad laudem et ad decus nati, suscepti, instituti sumus? Diodorus, eius auditor, adiungit ad honestatem vacuitatem doloris. Hoc loco tenere se Triarius non potuit. Roges enim Aristonem, bonane ei videantur haec: vacuitas doloris, divitiae, valitudo;

Hoc est vim afferre, Torquate, sensibus, extorquere ex animis cognitiones verborum, quibus inbuti sumus. Duo Reges: constructio interrete. Haec quo modo conveniant, non sane intellego. Ea, quae dialectici nunc tradunt et docent, nonne ab illis instituta sunt aut inventa sunt? Itaque et vivere vitem et mori dicimus arboremque et novellan et vetulam et vigere et senescere. Cum id fugiunt, re eadem defendunt, quae Peripatetici, verba. Tum Lucius: Mihi vero ista valde probata sunt, quod item fratri puto. Bonum negas esse divitias, praeposìtum esse dicis? Mihi, inquam, qui te id ipsum rogavi? Non enim in selectione virtus ponenda erat, ut id ipsum, quod erat bonorum ultimum, aliud aliquid adquireret. At ego quem huic anteponam non audeo dicere;

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Deprehensus omnem poenam contemnet. Causa autem fuit huc veniendi ut quosdam hinc libros promerem. Atque ab his initiis profecti omnium virtutum et originem et progressionem persecuti sunt. Quo modo autem philosophus loquitur? Huius ego nunc auctoritatem sequens idem faciam. An potest, inquit ille, quicquam esse suavius quam nihil dolere? Qua tu etiam inprudens utebare non numquam. Duo Reges: constructio interrete. Portenta haec esse dicit, neque ea ratione ullo modo posse vivi; Cur tantas regiones barbarorum pedibus obiit, tot maria transmisit? Atqui iste locus est, Piso, tibi etiam atque etiam confirmandus, inquam; Quasi ego id curem, quid ille aiat aut neget.

In quo etsi est magnus, tamen nova pleraque et perpauca de moribus. Verum audiamus. Quasi vero, inquit, perpetua oratio rhetorum solum, non etiam philosophorum sit. Callipho ad virtutem nihil adiunxit nisi voluptatem, Diodorus vacuitatem doloris. Iam quae corporis sunt, ea nec auctoritatem cum animi partibus, comparandam et cognitionem habent faciliorem. Sed quanta sit alias, nunc tantum possitne esse tanta. Quasi ego id curem, quid ille aiat aut neget. Pauca mutat vel plura sane; Quae quidem vel cum periculo est quaerenda vobis;

At habetur! Et ego id scilicet nesciebam! Sed ut sit, etiamne post mortem coletur? Sine ea igitur iucunde negat posse se vivere? Honesta oratio, Socratica, Platonis etiam. Aliter enim explicari, quod quaeritur, non potest. Quod quidem nobis non saepe contingit. Itaque rursus eadem ratione, qua sum paulo ante usus, haerebitis. Philosophi autem in suis lectulis plerumque moriuntur. Ergo hoc quidem apparet, nos ad agendum esse natos. Si enim ita est, vide ne facinus facias, cum mori suadeas.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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