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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Conferam tecum, quam cuique verso rem subicias; Beatus autem esse in maximarum rerum timore nemo potest. Parvi enim primo ortu sic iacent, tamquam omnino sine animo sint. Duo Reges: constructio interrete. Inscite autem medicinae et gubernationis ultimum cum ultimo sapientiae comparatur. Quod iam a me expectare noli. Scaevola tribunus plebis ferret ad plebem vellentne de ea re quaeri. Ergo adhuc, quantum equidem intellego, causa non videtur fuisse mutandi nominis.

Age nunc isti doceant, vel tu potius quis enim ista melius? Ita similis erit ei finis boni, atque antea fuerat, neque idem tamen; Hic nihil fuit, quod quaereremus. Duae sunt enim res quoque, ne tu verba solum putes. Quae ista amicitia est? Non laboro, inquit, de nomine. Bona autem corporis huic sunt, quod posterius posui, similiora. Si quicquam extra virtutem habeatur in bonis. Praeclare hoc quidem. Quamquam ab iis philosophiam et omnes ingenuas disciplinas habemus; Cuius similitudine perspecta in formarum specie ac dignitate transitum est ad honestatem dictorum atque factorum. In qua quid est boni praeter summam voluptatem, et eam sempiternam?

Nec tamen ullo modo summum pecudis bonum et hominis idem mihi videri potest. Praeclare hoc quidem. Luxuriam non reprehendit, modo sit vacua infinita cupiditate et timore. Idcirco enim non desideraret, quia, quod dolore caret, id in voluptate est. De hominibus dici non necesse est. Quid iudicant sensus? Uterque enim summo bono fruitur, id est voluptate.

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

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Tollitur beneficium, tollitur gratia, quae sunt vincla concordiae. Erit enim mecum, si tecum erit. An me, inquam, nisi te audire vellem, censes haec dicturum fuisse? Atque haec coniunctio confusioque virtutum tamen a philosophis ratione quadam distinguitur. Maximas vero virtutes iacere omnis necesse est voluptate dominante. Nihil acciderat ei, quod nollet, nisi quod anulum, quo delectabatur, in mari abiecerat. Ne vitationem quidem doloris ipsam per se quisquam in rebus expetendis putavit, nisi etiam evitare posset. Quod si ita sit, cur opera philosophiae sit danda nescio.

Tamen a proposito, inquam, aberramus. Non minor, inquit, voluptas percipitur ex vilissimis rebus quam ex pretiosissimis. Suo genere perveniant ad extremum; Te enim iudicem aequum puto, modo quae dicat ille bene noris. Itaque dicunt nec dubitant: mihi sic usus est, tibi ut opus est facto, fac. Quod quidem iam fit etiam in Academia. Quid sequatur, quid repugnet, vident. Etenim semper illud extra est, quod arte comprehenditur.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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