New This Week: When Less Choice is More Effective

Choice is often held up as something valuable and important. But when does too much choice become overwhelm? And how many choices are effective when you're providing a service or product offering?

If you haven't been asking these questions it's time to consider our featured model of the week, the Paradox of Choice

Stay safe, happy & curious --- Arun & Shai

Mental Model Snapshot: jobs to be done

Growing numbers of decision makers, entrepreneurs and innovators are taking their thinking and impact to new levels. Watch this short video to find out how.Growing numbers of decision makers, entrepreneurs and innovators are taking their thinking and impact to new levels. Watch this short video to find out how.
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