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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quae est igitur causa istarum angustiarum? Quid ergo hoc loco intellegit honestum? Mihi enim satis est, ipsis non satis. Duo Reges: constructio interrete. Si verbum sequimur, primum longius verbum praepositum quam bonum. Item de contrariis, a quibus ad genera formasque generum venerunt. Eaedem res maneant alio modo. Quid Zeno?

Si ad corpus pertinentibus, rationes tuas te video compensare cum istis doloribus, non memoriam corpore perceptarum voluptatum; Princeps huius civitatis Phalereus Demetrius cum patria pulsus esset iniuria, ad Ptolomaeum se regem Alexandream contulit. Quorum altera prosunt, nocent altera. Quaesita enim virtus est, non quae relinqueret naturam, sed quae tueretur. Quamquam id quidem, infinitum est in hac urbe; Ut id aliis narrare gestiant? Quoniam, si dis placet, ab Epicuro loqui discimus. Bonum liberi: misera orbitas.

Sed eum qui audiebant, quoad poterant, defendebant sententiam suam. Ab his oratores, ab his imperatores ac rerum publicarum principes extiterunt. An ea, quae per vinitorem antea consequebatur, per se ipsa curabit? Morbo gravissimo affectus, exul, orbus, egens, torqueatur eculeo: quem hunc appellas, Zeno? Honesta oratio, Socratica, Platonis etiam. Iis igitur est difficilius satis facere, qui se Latina scripta dicunt contemnere. Ea, quae dialectici nunc tradunt et docent, nonne ab illis instituta sunt aut inventa sunt? Quis non odit sordidos, vanos, leves, futtiles?

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliter homines, aliter philosophos loqui putas oportere? Quantum Aristoxeni ingenium consumptum videmus in musicis? Levatio igitur vitiorum magna fit in iis, qui habent ad virtutem progressionis aliquantum. Eorum enim omnium multa praetermittentium, dum eligant aliquid, quod sequantur, quasi curta sententia; Quid iudicant sensus? Duo Reges: constructio interrete. Bork Ergo, inquit, tibi Q. Quis contra in illa aetate pudorem, constantiam, etiamsi sua nihil intersit, non tamen diligat? Quam nemo umquam voluptatem appellavit, appellat;

Eam tum adesse, cum dolor omnis absit; Nec tamen ullo modo summum pecudis bonum et hominis idem mihi videri potest. Primum cur ista res digna odio est, nisi quod est turpis? Qua tu etiam inprudens utebare non numquam. Hoc est non modo cor non habere, sed ne palatum quidem. Itaque primos congressus copulationesque et consuetudinum instituendarum voluntates fieri propter voluptatem; Similiter sensus, cum accessit ad naturam, tuetur illam quidem, sed etiam se tuetur; Ergo opifex plus sibi proponet ad formarum quam civis excellens ad factorum pulchritudinem? Certe non potest. At multis se probavit. Apud ceteros autem philosophos, qui quaesivit aliquid, tacet;

Prodest, inquit, mihi eo esse animo. Expressa vero in iis aetatibus, quae iam confirmatae sunt. Possumusne ergo in vita summum bonum dicere, cum id ne in cena quidem posse videamur? Itaque contra est, ac dicitis; Quae quo sunt excelsiores, eo dant clariora indicia naturae. Quamvis enim depravatae non sint, pravae tamen esse possunt.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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